Growth Lead

FourByte GmbH
Full Time Cologne, North Rhine-Westphalia, Germany $36k-$120k/yr Posted 1 week ago
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Job Overview

Build and implement the entire marketing strategy for a fast-growing Amazon sourcing platform used by sellers across Europe. Own the full customer funnel from acquisition to retention, driving data-driven growth in collaboration with founders.

Responsibilities

  • Develop and execute marketing strategy including paid ads, organic content, and landing pages.
  • Plan, implement, and optimize paid social campaigns on Meta, Google, and LinkedIn.
  • Build and systematically execute content strategy.
  • Track performance, analyze data, and iterate based on metrics.
  • Work directly with founders on growth goals.

Qualifications

  • Experience building marketing strategies, ideally in startups or scale-ups.
  • Strong copywriting skills for LinkedIn posts, ad copy, and landing pages.
  • Experience with paid social and performance-oriented ads on Meta, Google, and LinkedIn.
  • Ability to build and execute content strategies systematically.
  • Data-driven approach to tracking and iterating, not gut-feel marketing.
  • Basic SEO knowledge for organic traffic.