Senior Data Analyst

Job Overview

Develop world-class marketing analytics to empower the marketing team with informed, insight-driven decisions. Partner with data engineers, product data, and business intelligence teams to create foundational data structures that integrate marketing data with business systems and BI tools. Equip analyst and marketing teams to focus on analysis and action rather than data gathering, and champion frameworks for efficient marketing data analysis.

Responsibilities

• Understand common challenges in data structures and strategies to build stable, scalable, and performant data products
• Lead data quality issue analysis, resolution action plans, and governance
• Work collaboratively with marketing stakeholder groups to understand business objectives and build data solutions
• Provide thought leadership for complex problems requiring a data science approach
• Build scalable dashboards for key marketing KPIs, budget, and ROI analysis
• Drive insight generation and explain impacts to key business stakeholders
• Receive and conduct ad-hoc data analysis and reporting requests involving data blending from multiple sources
• Structure and present analyses to executives and other key stakeholders

Qualifications

• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 5 years of experience in marketing and/or sales analytics
• Track record of delivering increased marketing effectiveness with measurable ROI and sales conversion/revenue improvements
• Advanced analytics capabilities using SQL, Tableau/Power BI/Qlik Sense, Excel (all required)
• Experience with data pipeline and warehouse tools (DBT experience required)
• Experience translating technical terms and explaining complex analysis to business stakeholders
• Experience working with B2B sales motion (account-based marketing experience a bonus)
• Knowledge of marketing data; experience analyzing data from Hubspot and Salesforce particularly desired
• Proven ability to manage multiple competing priorities
• Positive can-do attitude with strong initiative and follow-through
• Insatiable appetite to learn and grow
• Preference to be in Europe; strong business English with proficiency in Spanish, Polish, Brazilian Portuguese, German, or Italian a plus