Mobile Marketing Manager

Job Overview

Lead the strategy, execution, optimization, and analysis of mobile marketing initiatives to drive user acquisition, engagement, and retention across global markets. Combine technical expertise in mobile marketing platforms with strategic insights to scale mobile lifecycle programs, optimize app store performance, and enhance cross-channel engagement worldwide.

Responsibilities

• Develop and execute mobile marketing strategies focused on campaign management and global scaling.
• Utilize mobile marketing platforms and measurement partners like AppsFlyer, Adjust, and Branch for tracking and optimization.
• Leverage CRM tools such as Braze, Airship, and Leanplum to improve user engagement and retention.
• Analyze campaign data using advanced reporting tools and Excel/Google Sheets to identify trends and opportunities.
• Navigate mobile privacy frameworks including ATT, GDPR, and SKAdNetwork for compliant execution.
• Manage cross-functional initiatives in fast-paced, data-driven environments.
• Launch new mobile channels and scale programs across multiple regions and languages.

Qualifications

• 10+ years of mobile marketing experience with focus on campaign management, execution, and global strategy.
• Expertise in Salesforce Marketing Cloud (Email Studio, Mobile Studio, Journey Builder, Automation Studio).
• Proficiency in mobile marketing platforms, measurement partners, and CRM tools.
• Strong analytical skills with advanced reporting and spreadsheet proficiency.
• Knowledge of mobile privacy regulations.
• Experience in cross-functional collaboration and scaling programs internationally.