Product Marketing Manager

Job Overview

This role involves defining and executing product marketing strategies for earth observation and geospatial analytics solutions. Reporting to the VP of Product Marketing, the position focuses on positioning, go-to-market programs, sales enablement, and buyer-facing content, collaborating closely with Product, Sales, and Marketing teams to bring product stories to life across buyer touchpoints.

Responsibilities

• Partner with the VP of Product Marketing to translate positioning framework and messaging architecture into buyer-ready content and commercial materials across all lines of business.
• Develop and maintain core messaging documents, value proposition statements, and solution narratives for products and LoB solutions, ensuring alignment with strategic direction.
• Adapt messaging for specific buyer personas, lines of business, sales stages, and channels, including technical buyers, business decision-makers, and verticals such as agriculture, insurance, mining, and government intelligence.
• Conduct competitive research to support the competitive intelligence library, surfacing insights on competitor positioning, product updates, and market movements.
• Support buyer research initiatives including win/loss interviews, customer surveys, and persona refinement, synthesizing findings into summaries and recommendations.
• Own day-to-day execution of go-to-market plans for new product releases, feature launches, and solution expansions, coordinating with Sales, Field Marketing, and Communications.

Qualifications

• Experience in product marketing, particularly in the space, earth observation, or geospatial analytics industry.
• Ability to turn strategic visions into high-quality execution across positioning, sales enablement, and content creation.
• Strong collaboration skills with cross-functional teams including Product, Sales, and Marketing.
• Background in conducting market research, competitive analysis, and buyer persona development.