Job Overview
Drive revenue growth through multi-channel, account-based campaigns targeting high-value enterprise accounts. Own 1:1 and 1:few ABM strategies, partnering with sales teams to create and accelerate pipeline via email, direct mail, events, and webinars. This high-ownership role involves rapid iteration and cross-functional collaboration to support enterprise growth.
Responsibilities
- Own and execute 1:1 and 1:few ABM campaigns targeting named enterprise accounts.
- Design and launch multi-channel activation plays across email, direct mail, events, and webinars.
- Partner with BDRs on account penetration strategies and follow-up workflows.
- Work with AEs to build account-specific marketing plans for strategic deals.
- Build and maintain target account lists in partnership with Sales leadership.
- Develop account intelligence using research, intent signals, and relationship mapping.
- Plan and execute direct mail campaigns, including vendor management, creative, and fulfillment.
- Co-own event strategy and execution, including executive dinners, roundtables, and field events.
- Lead webinar programs end-to-end, from topic selection through pipeline conversion.
- Iterate rapidly by launching campaigns, analyzing performance, and optimizing continuously.
Qualifications
- 5–7+ years of experience in B2B marketing, with at least 2–3 years focused on ABM or enterprise marketing.
- Hands-on experience across multiple channels including outbound email, direct mail, events, and webinars.
- Proven track record of driving pipeline through account-based campaigns.
- Experience managing vendors, budgets, logistics, and creative execution.
- Deep experience partnering with BDRs and AEs in enterprise sales environments.
- Strong understanding of long sales cycles and multi-threaded buying processes.
- Ability to engage credibly with C-level and VP-level stakeholders.
- Strong bias toward action: launch, test, learn, and iterate.
- Comfortable running experiments across channels and scaling what works.
- Data-driven but pragmatic in decision-making.
- Ability to build campaigns and targeting strategies without perfect data.
- Experience operating in early-stage or high-growth environments.
- Resourceful and self-directed, with strong ownership mentality.
Preferred Qualifications
- Experience marketing to financial institutions or regulated industries.
- Familiarity with tools such as HubSpot, Marketo, Outreach, Sendoso, or similar.
- Experience running executive events, dinners, or high-touch field programs.
- Background in companies in the $5M–$50M ARR scaling phase.
