Account Manager

Job Overview

The Account Manager role involves building, maintaining, and growing client relationships by managing their advertising campaigns across multiple publishers and platforms, including search, display, social ads, and digital/print media. The focus is on ensuring clients achieve and exceed their marketing goals through strategic planning and data analysis, acting as the primary post-sales point of contact.

Responsibilities

• Partner closely with sales teams to own client relationships, building rapport, demonstrating transparency, and delivering results against joint business objectives.
• Understand, manage, and anticipate client expectations, gain alignment, and mobilize partner teams while maintaining strong communicative relationships.
• Create consistent open lines of communication, ensuring value stories and service successes align with client needs and goals via performance reviews.
• Articulate media programs to devise strategies and campaign implementation plans.
• Work with sales and post-sales optimization teams to formulate and execute digital strategies that meet and exceed client business goals.
• Advise clients on leveraging ongoing and emerging marketing strategies.
• Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print channels.
• Demonstrate daily proficiency in customer relationship management, online search, display advertising techniques, and proprietary technologies.
• Review day-to-day campaign performance in collaboration with optimization teams, assess trends, and facilitate actions.

Qualifications

• Strong expertise in existing and emerging business marketing solutions.
• Ability to collaborate with sales partners and post-sales optimizers to identify opportunities and deliver solutions that maximize client ROI.
• Change-minded approach to navigate the evolving landscape of digital and traditional marketing.
• Ability to integrate with various teams and adapt to new challenges, keeping strategies agile and responsive to client needs.