Amazon Channel Manager

Job Overview

This role involves taking full ownership of Amazon accounts, from store setup and optimization to scaling performance and revenue. You’ll manage listings, advertising, and operational best practices while collaborating with creatives, marketers, and strategists to build Amazon storefronts for conversion and growth. Ideal for those who have handled an Amazon store from scratch and understand strategic and operational aspects of Amazon selling.

Responsibilities

• Set up and manage Amazon Seller/Vendor Central accounts from the ground up, including listings, brand assets, and store structure.
• Create, optimize, and maintain product listings (titles, bullets, descriptions, A+ content) for maximum visibility and conversion.
• Plan, launch, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Conduct keyword research, competitor analysis, and category insights to inform listing and advertising strategies.
• Monitor store performance, sales metrics, and ad KPIs, providing clear reports and actionable recommendations.
• Coordinate with designers and copywriters to ensure brand consistency across listings and storefronts.
• Manage inventory health, pricing strategies, and promotions in alignment with business goals.
• Stay up to date with Amazon policies, algorithm updates, and best practices.

Qualifications

• 2–4 years of hands-on experience managing Amazon stores (agency or in-house).
• Proven experience launching and scaling an Amazon store from scratch.
• Strong knowledge of Amazon Seller Central and/or Vendor Central.
• Solid understanding of Amazon SEO, keyword research, and conversion optimization.
• Experience managing Amazon PPC campaigns with performance-driven decision-making.
• Analytical mindset—comfortable working with data, dashboards, and performance metrics.
• Ability to manage multiple products or accounts while meeting deadlines.
• Excellent communication and collaboration skills.