Chief Marketing Officer

Job Overview

This role involves building and scaling the marketing infrastructure for a curated leadership community focused on authentic relationships and professional growth. You will own brand strategy, member acquisition, and retention efforts to support national expansion from 35+ chapters to 150+ and a global community of 50,000 leaders.

Responsibilities

• Define and evolve the brand across all markets, channels, and audiences, translating core philosophy into identity, standards, voice, and messaging.
• Establish brand consistency across 35+ chapters while honoring local character.
• Own full-funnel marketing strategy for new member growth across organic, digital, referral, content, and partnership channels.
• Develop audience positioning and messaging for CEOs, founders, and C-suite executives.
• Partner with sales and regional directors to align marketing with revenue goals.
• Design the marketing layer of the full member journey, focusing on experience and retention.

Qualifications

• Driven by brand integrity and aggressive growth.
• Understands trust as the product and curation as competitive advantage.
• Balances community depth with performance clarity, emotional resonance with measurable revenue.
• Experience in strategic marketing for executive audiences, with a focus on authentic engagement over volume.