Chief Marketing Officer

Job Overview

Develop and lead the comprehensive marketing strategy, combining data-driven performance marketing with creative brand building to drive sustainable growth in eCommerce and retail. Build and manage a high-performance marketing team of 15+ members, oversee a multi-million Euro budget, and collaborate cross-functionally to establish the brand in European and international markets.

Responsibilities

• Develop and implement holistic marketing strategies for growth in eCommerce and retail, responsible for KPIs including CAC, ROAS, CLV, and brand metrics.
• Build, lead, and develop a high-performance marketing team, including hiring, onboarding, and performance management.
• Strategically plan and optimize performance channels such as Paid Social, SEA/SEO, Influencer Marketing, and CRO, focusing on efficient customer acquisition and scalable testing.
• Build and optimize CRM strategies to maximize customer lifetime value, including retention programs, segmentation, and personalization of customer journeys.
• Advance brand positioning, provide creative direction for campaigns, and collaborate on integrated campaign ideas.
• Develop go-to-market strategies for international expansion, including market analysis, localization, and management of international campaigns.
• Manage marketing budget, utilize attribution models and BI tools like Tableau, Looker, and Excel for data-driven decisions and continuous improvement.

Qualifications

• Proven experience in data-driven marketing and brand building, with a hands-on mentality.
• Strong leadership skills for building and leading marketing teams.
• Expertise in performance marketing channels and optimization for profitable growth.
• Knowledge of CRM, customer lifecycle management, and retention strategies.
• Experience in brand strategy, creative direction, and international market expansion.
• Proficiency in budget management, analytics tools, and data-based decision making.