Content Manager

Job Overview

This role involves owning the execution, quality control, and operational management of website content strategy. It focuses on managing freelance writers, supporting scalable content systems, contributing to landing page and blog development, supporting search engine optimization, and monitoring performance to drive organic growth. The position supports broader marketing by improving landing page quality, engagement, and conversion-driven content, working under the direction of the SEO Manager with an emphasis on organization and consistency.

Responsibilities

• Develop content calendars and manage freelance writers and content contributors.
• Create detailed content briefs aligned with SEO strategy and business priorities.
• Perform QA reviews for brand voice, SEO compliance, formatting, and internal linking.
• Provide feedback to improve writer performance and write content as needed.
• Support landing page development and create templates for blogs and pages.
• Conduct keyword research, implement meta optimizations, and develop internal linking frameworks.
• Analyze SERPs, optimize for featured snippets, and recommend URL structures.
• Execute technical tasks like redirects, Schema data, and identify basic SEO issues.
• Publish content in CMS, update promotional pages, and support cross-channel requests.
• Monitor GA4 traffic, track performance, and recommend content optimizations.
• Conduct competitor analysis and identify content opportunities.

Qualifications

• Experience in content production, writer management, and SEO execution.
• Proficiency in keyword research, on-page optimization, and performance monitoring using tools like GA4.
• Strong organizational skills for quality control, content calendars, and cross-functional collaboration.
• Familiarity with CMS publishing, technical SEO basics, and brand standards alignment.