Social Media Manager

Job Overview

This role involves creating high-performing social media content, with a focus on TikTok, to drive engagement, reach, and cultural relevance. Responsibilities include end-to-end content creation from ideation to analysis, owning content across platforms, and contributing to social strategy.

Responsibilities

• Concept, shoot, edit, and publish content at a high velocity
• Identify trends, formats, and hooks that drive performance
• Rapidly test and iterate on content ideas based on performance data
• Analyze content performance and double down on what works
• Collaborate with sellers, creators, and internal teams to produce engaging content
• Contribute to overall social strategy while staying deeply involved in execution

Qualifications

• 2–5 years of experience managing social media for a brand, preferably in a startup or high-growth environment
• Proven track record of creating content that drives engagement and growth
• Deep understanding of internet culture, trends, and humor
• Deeply obsessed with what makes content perform—hooks, pacing, retention, and why people keep watching
• Highly proficient in short-form video creation (TikTok, Reels, Shorts)
• Strong editing skills and familiarity with tools like CapCut, Premiere, or similar
• Comfortable both behind and in front of the camera, with a natural on-screen presence when needed
• Operates with a high-output mindset, consistently creating and testing multiple pieces of content per week
• Self-starter who thrives in a scrappy, fast-paced environment