Content Strategist

Job Overview

Take strategic responsibility for client content performance on social media platforms, developing systems to generate reachable expertise, trust, and qualified leads. Work directly with entrepreneurs and personal brands to create sustainable growth strategies.

Responsibilities

• Conduct strategy sessions with clients to sharpen positioning and content direction.
• Develop content strategies for Instagram, TikTok, and YouTube that deliver measurable performance.
• Build editorial plans and scalable content systems for long-term results.
• Create hooks, scripts, and formats to generate attention and maximize retention.
• Analyze watchtime, drop-offs, and performance data to derive concrete optimizations.
• Test new formats, iterate quickly, and scale what works.
• Develop series and signature formats with recognizable value.
• Prepare high-performance content from interviews and raw materials.
• Monitor platform trends and integrate them into strategies.
• Use AI tools and automations (e.g., ManyChat) to turn content into lead magnets.

Qualifications

• Proven experience in content strategy (Instagram, TikTok, and/or YouTube) with measurable results.
• Deep understanding of algorithms, hooks, and retention mechanics.
• Ability to plan, strategically think through, and scale content.
• Strong skills in analyzing performance data and deriving clear decisions.
• Capability to communicate complex strategies simply and clearly to clients.
• Independent, structured work with high quality standards.
• Deep involvement in the social media landscape and knowledge of current content functionality.
• Experience with tools, AI, and automations in content environments.