Job Overview
Lead the growth of websites targeting Germany, Austria, and Switzerland in competitive industries like iGaming, finance, health, and communications. Develop and execute SEO and content strategies, localize content for regional compliance, manage teams, track performance metrics, and drive revenue while staying informed on regulatory changes.
Responsibilities
- Own and grow websites for Germany, Austria, and Switzerland
- Build and execute SEO and content strategies aligned with regional search behavior and regulations
- Localize content and UX to meet user expectations and compliance
- Manage and expand teams of writers, editors, and designers
- Track and optimize metrics including traffic, rankings, conversions, and revenue
- Monitor regulatory changes in the marketplace
- Conduct competitor research and identify growth opportunities
- Own P&L for the market and report performance
- Test new ideas for campaigns, features, and acquisition channels
- Support and scale trading-related content and campaigns for the German market, ensuring compliance
- Identify audience trends and behaviors in the trading vertical to optimize strategies
Qualifications
- Native-level German speaker with fluency in English
- At least 5 years of experience in SEO and content, ideally in affiliate marketing or lead generation
- Proven track record in iGaming, sports betting, finance, or trading
- Strong knowledge of user behavior and market trends in the DACH region
- Experience in multi-channel acquisition including SEO, paid media, and social
- Familiarity with local gambling and financial regulations, including compliance for trading content
- Skilled in performance marketing across Google Ads, native advertising, and paid social
- Confident in developing and executing strategies for trading-focused audiences in Germany
- Comfortable managing cross-functional teams and multiple websites
- Entrepreneurial mindset with ability to own and grow digital assets
- Proficient in WordPress; basic HTML knowledge is a plus
- Analytical and proactive in identifying opportunities and solving problems
- Clear communicator who collaborates well
