Creative & Conversion Lead

Job Overview

This role focuses on elevating creative and marketing performance by developing innovative concepts, analyzing market trends, and optimizing creatives for better conversion rates across various channels. It involves a blend of creativity, performance analysis, and data-driven testing in a flexible, remote-friendly environment.

Responsibilities

• Develop new creative concepts for campaigns, advertorials, and lead paths from idea to implementation, including hooks, messaging, and storylines.
• Manage the further development of creatives across channels like social, native, and display.
• Continuously analyze successful creatives in the market to derive new ideas, formats, and approaches.
• Create systematic variants of creatives, headlines, hooks, and visual concepts for quick testing.
• Design new landing pages, advertorials, and lead paths from a creative perspective, including mockups, wireframes, or sketches.
• Use modern tools, especially AI-based ones, for rapid creation, iteration, and scaling of creatives.
• Structure and prioritize creative and conversion tests, evaluating them based on data.
• Ensure creatives not only look good but also perform measurably and convert effectively.

Qualifications

• Minimum 5 years of experience in performance marketing, ideally focused on creatives, conversion rate optimization, or lead generation.
• Strong intuition for creatives that capture attention and convert strongly.
• Experience developing creatives for various channels (e.g., social, native, display).
• Proficient with common design and prototyping tools (e.g., Figma, Photoshop or equivalents).
• Experience using AI tools for creative creation (e.g., for copy, visuals, or idea generation).
• Good understanding of marketing psychology and effective user addressing.
• Experience with A/B testing and data-driven optimization of creatives.
• Structured, prioritizing work style with the ability to evaluate ideas, make decisions, and maintain focus.
• High quality standards, critical thinking, and proactivity.
• Experience collaborating with marketing, web, or development teams.