CRM Lead Manager

Job Overview

Drive the CRM strategy for the Belgian market, focusing on personalization, automation, and data-driven customer engagement. Work closely with cross-functional teams to optimize the customer journey, implement CRM initiatives, and contribute to sustainable growth and commercial success.

Responsibilities

• Take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.
• Achieve revenue targets, plan advertising budgets, and implement CRM measures in Belgium.
• Monitor the holistic customer journey across all marketing channels.
• Plan email, push, and print activities, as well as campaigns and promotions.
• Ensure regular KPI monitoring and reporting, especially regarding activation rates, repurchase rates, average basket values across different customer segments, and channel KPIs.
• Define and optimize cross-departmental processes.

Qualifications

• Several years of CRM experience in a fast-paced e-commerce environment and initial leadership experience.
• Value customer centricity and place the customer at the heart of decisions.
• Enjoy analytical work and stand out through a conceptual, structured, and solution-oriented way of working.
• Experience working with ESP tools and a CDP, and familiarity with print marketing activities.
• Fluent in both English and Dutch; fluency in German and French is considered a plus.