Job Overview
Buy and execute digital media campaigns for nonprofit clients, focusing on social and search advertising with an emphasis on data analysis to optimize for lead generation and revenue.
Responsibilities
- Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients.
- Plan, execute, and optimize paid search, paid social, display, native, and video marketing campaigns.
- Traffick campaigns in Search Ads 360 and Campaign Manager ad-servers, including creation of Floodlight tags and testing.
- Complete daily monitoring and optimization of campaigns to meet or exceed KPIs for revenue, donor acquisition, and ROAS.
- Compile and present performance reports to clients.
- Research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends.
- Complete quality assurance of digital advertising campaigns prior to launch.
Qualifications
- 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
- Bachelor’s degree or equivalent; degree in marketing or communications preferred.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics, and Facebook Business Manager.
- Understanding of Floodlight tag implementation in Google Tag Manager.
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
- Deep understanding of paid search, paid social, programmatic media, native, and video.
- Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue required.
- Ability to handle multiple complex projects; resourceful self-starter with attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strong written and verbal communication skills.
- Availability to commute to office 2 days a week.
