Job Overview
Manage the creation and execution of digital campaigns for non-profit clients, including emails, donation pages, landing pages, website redesigns, digital media creative, and A/B testing. Partner with cross-functional teams to define schedules, milestones, and deliverables, ensuring projects are completed on time, on budget, and aligned with strategy. Play a key role in establishing and implementing agency processes in a data-driven constituent experience management environment focused on integrated supporter experiences across platforms.
Responsibilities
- Manage digital campaigns from inception to launch, including emails, donation pages, landing pages, website redesigns, lightboxes, digital media creative, and A/B conversion rate optimization testing.
- Collaborate with creative, development, client services, strategists, and other resources to generate engaging digital campaigns supporting client objectives.
- Lead and motivate cross-functional project teams to complete projects on time and on budget while meeting client expectations.
- Facilitate project discovery, feasibility, requirements gathering, scoping, and pricing.
- Determine project scope, budget, and production timing; create schedules and monitor progress to meet milestones and deadlines.
- Communicate project timelines, status, and risks to stakeholders.
- Create and maintain project documentation, including site maps, wireframes, user flows, technical specifications, functional documentation, and test cases.
- Provide quality control checks to ensure accuracy, client requirements, and best practices.
- Manage, train, and mentor Associate Digital Producers.
Qualifications
- 4+ years of digital production experience with an advertising agency, managing projects such as emails, landing pages, integrated campaigns, and websites.
- Experience with project management tools such as Workfront, Microsoft Project, Smartsheet, or Asana required.
- Experience with traffic analysis tools such as Google Analytics required.
- Familiarity with CMS platforms, marketing automation platforms, Email Service Provider Platforms, fundraising platforms, CRM platforms, and web languages is a plus.
- Bachelor’s Degree or equivalent experience required.
- Deep understanding of the digital landscape, content, information architecture, social media, technology platforms, and the fundraising industry.
- Ability to handle multiple complex projects simultaneously in a deadline-driven environment; resourceful self-starter who takes initiative.
- Ability to explain complex technical concepts to non-technical team members.
- Familiarity with project management methodologies such as Waterfall, Agile, or Kanban.
- Familiarity with digital direct response fundraising metrics.
