Job Overview Own content creation and demand generation efforts for a strategy and technology consultancy focused on data-driven marketing and...
Junior Media Buyer
SkinnifyJob Overview
Assist in managing and scaling paid media campaigns for a high-growth e-commerce brand, primarily for the US store with over $500,000 monthly ad spend. Gain hands-on experience in a fast-paced environment focused on performance marketing.
Responsibilities
- Assist in launching and managing paid campaigns across Meta, TikTok, AppLovin, Taboola, and other platforms
- Conduct A/B tests on creatives, audiences, funnels, and bidding strategies
- Support daily performance monitoring and reporting, using Triple Whale as the main source of truth
- Work closely with the creative and design teams to suggest improvements for ad creatives based on performance data
- Assist with basic conversion tracking and pixel setup when needed
- Monitor campaign metrics and identify opportunities to improve CPA, ROAS, and overall campaign efficiency
- Stay up to date with paid media trends, algorithm updates, and best practices
Qualifications
- 1+ year of experience in paid media buying or performance marketing
- Hands-on experience with at least one major ad platform (Meta preferred)
- Strong analytical skills and comfort working with campaign data
- Basic understanding of key performance metrics such as CPA, ROAS, CTR, LTV
- Familiarity with different attribution models
- Strong attention to detail and ability to execute tasks quickly
- Proactive mindset with a strong willingness to learn
- Fluent in English