Marketing Manager

Job Overview

The Marketing Manager drives qualified leads for the coach training program through strategic, data-driven campaigns across channels like paid media, SEO, email, content, and social media. This role involves optimizing the marketing funnel, collaborating with sales and leadership teams, and focusing on lead generation, conversion, and revenue growth while ensuring alignment with company objectives.

Responsibilities

• Optimize marketing and sales channels such as SEO, social media, paid ads, email, and affiliate to maximize enrollments and efficiency.
• Develop and execute lead generation strategies across multiple channels to generate qualified leads and drive revenue growth.
• Manage and optimize the marketing funnel from awareness to conversion for a seamless user experience.
• Define measurable growth metrics including lead generation, conversions, and revenue; provide regular reporting on performance, ROI, and KPIs to senior leadership.
• Use data and analytics to identify opportunities and optimize marketing efforts.
• Manage budgets across paid and organic channels to achieve optimal ROI.
• Experiment with emerging channels like podcasts, influencers, or new ad platforms aligned with the target audience.

Qualifications

• Bachelor’s degree or equivalent practical experience; MBA or graduate degree strongly preferred.
• Minimum of 5 years of experience in lead generation, growth marketing, or demand generation, preferably in the education space.
• People leadership experience required.
• Hands-on experience in marketing campaigns, strategy, automation, and communications.
• Experience working with product marketing to develop go-to-market strategies and position key features.
• Strong initiative and collaboration skills with executive leadership, marketing, and sales teams.