Marketing Strategist

Job Overview

Develop and implement marketing strategies for a KI-Enablement company focused on empowering mid-sized German businesses with AI skills and mindsets. This role involves strategic planning, execution, and integrating AI tools to enhance marketing processes, while gaining hands-on AI experience through collaboration with founders.

Responsibilities

• Develop overall brand strategy including positioning, messaging, target audience segmentation, and channel strategy.
• Derive and prioritize marketing measures from the strategy to maximize impact.
• Steer and personally execute initiatives, ensuring strategy leads to practical implementation.
• Integrate AI tools to accelerate market analysis, content planning, segmentation, and evaluation.
• Optionally create AI-marketing tutorials for the learning platform.

Qualifications

• Proven expertise in developing and implementing marketing strategies, ideally in B2B, tech, or startup environments, at a senior level.
• Understanding of how content marketing, performance, email, social media, and PR interconnect.
• Affinity for AI with initial experience and eagerness to deepen knowledge.
• Hands-on approach, proactively identifying and tackling tasks without waiting for instructions.