Media Buyer

Job Overview

Plan, implement, and optimize lead generation campaigns across Google Ads, social, and native advertising platforms. Analyze performance metrics to scale successful channels and collaborate with creative and data teams to drive growth in performance marketing.

Responsibilities

• Plan, implement, and optimize lead campaigns using Google Ads, social, and native ads (e.g., Taboola, Outbrain).
• Conduct ongoing analysis of funnel performance, CPL/CPA, and conversion rates to derive actions for scaling and budget allocation.
• Create, test, and optimize creatives and landing pages using AI-supported insights and tools.
• Collaborate closely with creative and data teams to implement new ideas quickly.
• Perform market and competitor analysis to identify growth opportunities and trends in AI and performance marketing.

Qualifications

• At least 2 years of experience in performance marketing focused on lead generation.
• Solid knowledge of Google Ads and native advertising (main focus), ideally including Meta and TikTok.
• Experience using various AI tools for campaign optimization, creative creation, or data analysis (beyond just ChatGPT).
• Proficient in tracking, tag management, Google Analytics, A/B testing, and marketing automation.
• Strong analytical skills, data-driven mindset, and passion for testing and growth.
• Creative sense for advertising materials and messaging to engage leads relevantly.
• Team-oriented, self-initiative, independent working style, and fluent German skills.