Job Overview
This role focuses on managing influencer and UGC partnerships, sourcing creators aligned with brand aesthetics, and coordinating cross-functional efforts to deliver high-quality content. It involves building relationships, handling press inquiries, and ensuring seamless collaboration across marketing teams.
Responsibilities
- Source, vet, and build a pipeline of on-brand creators with attention to aesthetic and audience fit.
- Develop and send detailed briefs to guide creators toward brand-aligned content.
- Negotiate deliverables, rates, and usage rights while balancing budget and relationships.
- Manage the full lifecycle of partnerships, including outreach, contracting, product send-outs, content review, and payments.
- Review submitted content against briefs and brand standards.
- Organize and maintain the UGC asset library for archiving and repurposing.
- Collaborate with growth marketing to align creator content with paid performance needs.
- Lead content grid recommendations and represent partnerships in alignment meetings.
- Coordinate with brand and DTC teams on priority products for creator coverage.
- Track best-sellers and brief creative teams on content needs.
- Manage incoming press requests and maintain press trackers.
- Serve as point of contact with PR agency, providing product and brand support.
Qualifications
- 1–3 years of experience in influencer marketing, partnerships, PR coordination, or related field.
- Experience managing creator or influencer relationships, including outreach, negotiation, and content approvals.
- Familiarity with influencer platforms such as ShopMy, CreatorIQ, or Aspire.
- Strong relationship-building skills with consistent follow-through and clear communication.
- Excellent written and verbal communication adaptable to different contexts.
- Detail-oriented in handling contracts, timelines, and deliverables.
- Trained eye for brand fit and aesthetic alignment.
- Comfortable with negotiation while maintaining healthy relationships.
- Proactive, solutions-oriented approach to issues.
- Genuine interest in creator and influencer trends and platforms.
