Performance Marketing Manager (B2C)

Job Overview

Drive the digital future of cannabis therapy in a growth-oriented, data-driven, and pragmatic environment. Join an innovative HealthTech scale-up focused on direct patient supply of cannabis medicines in Germany, playing a central role in building scalable, automated patient communication during an exciting growth phase.

Responsibilities

• Develop and manage paid campaigns (Google Ads, Meta, YouTube, etc.).
• Generate leads and fill the funnel to activate qualified patients.
• Conceive and test creatives, ads, and landing pages.
• Optimize conversions (A/B tests, UTM tracking, Tag Manager, GA4).
• Analyze and report on KPIs such as CPL, ROAS, and funnel drop-offs.
• Collaborate with CRM, product, and design teams for seamless customer journeys.

Qualifications

• Multi-year experience in digital B2C marketing (e.g., E-Health, D2C, E-Commerce).
• Solid knowledge of Google Ads, Meta Business Manager, and web analytics.
• Expertise in conversion optimization and performance-oriented scaling.
• Focus on KPIs and structured, data-driven work approach.
• Self-responsibility, execution strength, and strategic thinking.
• Very good German and good English skills.