Performance Marketing Manager

Job Overview

Build and own a high-performance acquisition engine for top-tier clients in the proxy, VPN, or SaaS space, with a focus on the Chinese market. Collaborate with industry professionals to drive revenue through paid search, SEO, and native channels, leveraging autonomy and market expertise.

Responsibilities

• Develop acquisition ownership and growth strategy, including channel roadmap with target metrics.
• Manage Paid Search in China: structure, keywords, landing pages, budgets, bidding, and reporting.
• Launch and optimize campaigns on China ad ecosystems like Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent.
• Collaborate with design and content teams for high-converting ads and landing pages.
• Define SEO strategy for China: topic clusters, landing page plans, competitor analysis, and keyword priorities.
• Partner with content manager to execute SEO and own outcome metrics like traffic quality and conversions.
• Identify technical and UX improvements to boost conversion rates and reduce drop-offs.
• Scale acquisition through native channels like Zhihu, WeChat, Bilibili, forums, and KOL collaborations.
• Monitor competitor positioning, pricing, and channel strategies; adapt playbooks to product and brand.
• Track regulatory and market changes impacting proxy/scraping marketing.
• Collaborate with Product/Dev for smooth user journeys in China, including payments and onboarding.
• Align with Sales/CS on ideal customer profiles, lead quality, and user feedback.

Qualifications

• Deep understanding of the China digital marketing ecosystem and user acquisition via native channels.
• Proven track record scaling performance marketing in China, particularly Paid Search or other paid channels.
• At least 3 years of experience marketing proxy, VPN, scraping, cybersecurity, developer tools, or SaaS (or related tech).
• Ability to build data-driven growth plans and run experiments.