Job Overview
Lead full-funnel paid media strategy and activation for commercial business and key ecosystem partnerships in B2B, healthcare, and partnerships sectors. Focus on building and scaling media programs to drive awareness, consideration, and revenue across employers, health plans, health systems, digital health providers, government and human performance organizations, research partners, and strategic partnerships.
Responsibilities
- Own global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, digital health, government/human performance, research partners, and key ecosystem partners.
- Define audience, channel, and investment strategies supporting commercial pipeline and revenue goals across regions, including joint objectives with partners.
- Develop integrated, full-funnel media plans connecting brand, demand generation, account-based marketing, and co-marketing with partners.
- Partner with Product Marketing, Commercial Marketing, and Partnerships to align media strategies with positioning, ICP frameworks, partner value propositions, and go-to-market priorities.
- Translate complex healthcare, enterprise, and partner value propositions into media-ready briefs clarifying objectives, audiences, creative needs, funding models, and measurement frameworks.
- Lead end-to-end planning and execution of B2B/Healthcare and partnerships media campaigns across channels like LinkedIn, paid search, programmatic, paid social, content syndication, and partner-specific platforms.
- Design and execute joint media programs with partners, including co-branded campaigns, joint offers, and partner-owned channel amplification.
- Ensure campaigns align with goals, structures, creative, landing experiences, partner requirements, and regulatory guidelines.
- Monitor pacing and performance, driving optimizations to improve efficiency and impact across the funnel for Oura-owned and co-marketing campaigns.
- Build and maintain a structured testing roadmap across audiences, creative, offers, and channels, including partner-specific experiments.
- Serve as global media lead for partnerships, collaborating to design, negotiate, and execute media components of partner go-to-market plans.
- Translate partner objectives, audience insights, and channel strengths into joint media strategies leveraging Oura and partner inventory.
Qualifications
- Strategic, data-driven mindset with experience in B2B and healthcare media strategy.
- Ability to partner closely with Commercial, Product Marketing, Sales, Science, Analytics, and Creative teams.
- Expertise in translating complex narratives into high-impact media programs for regulated buyers.
- Strong knowledge of media channels and campaign execution in regulated environments.
- Experience in partnerships and co-marketing, including negotiation and joint program design.
