Senior Marketing Specialist

Job Overview

The role involves serving as a marketing strategist for assigned programs, integrating tactics from various marketing verticals into a cohesive strategy to drive partner performance. Responsibilities include monitoring marketing performance, translating business objectives into goals, ensuring alignment with partner expectations, and acting as a central hub for stakeholder communication.

Responsibilities

• Serve as marketing strategist for assigned programs, including planning, execution, evaluation, optimization, and reporting across channels to meet enrollment targets.
• Develop and maintain target personas and program positioning/messaging for partners, considering brand, competition, and student journey stages.
• Partner with service and enrollment directors to monitor program health and collaborate on optimizations.
• Collaborate with cross-functional teams to test and rollout innovative strategies for student recruitment.
• Track enrollment funnel and program status weekly, reporting key metrics to pod members, leadership, and partners.
• Own the Program Assets Adjustments Request process, including vetting requests, creating audits, and managing implementation.
• Maintain and update annual marketing plans and roadmaps, flagging risks and constraints.
• Lead collection and curation of student testimonials/profiles, ensuring alignment with brand guidelines.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related discipline.
• 3-5 years of hands-on experience in marketing or advertising, preferably multi-channel digital, with proven campaign execution, project management, and result analysis.
• Exceptional written and verbal communication skills and client presentation experience.
• Strong project management and account management background.
• Demonstrated analytical knowledge and reporting skills.
• Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms.
• Experience with project management tools like Trello and collaboration tools like Slack.
• Familiarity with AI-enabled tools.