Senior Performance Creative Strategist

Job Overview

You will act as the architect of our market approach, connecting performance data with customer insights to create creatives that drive measurable sales. While algorithms handle media buying, your strategies, hooks, and messages will focus on scaling success for our target audience of homeowners aged 30-70, understanding their motivations, objections, and decision processes to generate engaging, action-oriented content.

Responsibilities

• Develop systematic new creative concepts (angles, hooks, storylines) for Meta, Google, TikTok, and Native Ads to produce winning creatives consistently.
• Lead the briefing process for the in-house design team and external freelancers (editors and UGC creators), turning simple assets like static images or founder videos into performance winners.
• Write compelling direct response copy, from short social ads to complex advertorials, listicles, and leadgen funnels, emphasizing sales psychology and audience needs like autonomy, savings, and security.
• Collaborate with in-house media buying (Meta) and Google agency to analyze metrics like hook rates, CTRs, and CPAs, identify winning creatives, and create scalable iterations.
• Define shooting concepts, briefings, and content structures for founders and UGC creators to ensure a strong, authentic video ad output.

Qualifications

• Proven track record scaling 7- or 8-figure budgets in D2C or e-commerce environments, understanding high-scale operations.
• Expertise in psychological profiling and awareness stages to engage customers who are unaware of needs like balcony power plants.
• Excellent German writing skills at native level (C2), matching a serious, competent, and partnership-oriented tone.
• Management skills to lead design without being a designer, with an eye for conversion-focused aesthetics and effective feedback.
• Growth mindset prioritizing speed and iteration, with ‘done is better than perfect’ as a core approach.