SEO Specialist

Job Overview

Join the SEM team to manage international client SEO campaigns and website optimization, driving traffic and leads using the HubSpot platform. Collaborate with Project Management, Web Development, Creative, and Marketing teams to maximize ROI. Optimize digital marketing strategies for search engines like Google, and expand into AI Search with AEO to enhance visibility in Answer Engines.

Responsibilities

• Develop understanding of clients’ businesses and campaign strategies; execute SEO campaigns, ensure deliverables and accurate reporting with insights.
• Attend or run client meetings, strategy workshops, and briefing calls; support preparation and delivery of outputs.
• Maintain understanding of Statements of Work and included deliverables.
• Provide actionable SEO performance insights; conduct audits, produce reports, perform high-value page analysis and keyword research.
• Review website content and draft optimization recommendations for metadata, on-page elements, internal links, CTAs, images, and layout.
• Identify and implement improvements in SEO processes; develop knowledge of company propositions and tools like SEMRush, Screaming Frog, and Search Atlas.
• Ensure campaigns are delivered on time and budget; support website migrations onto HubSpot, including planning, redirects, QA, testing, and go-live support.
• Collaborate with team and deliver training.

Qualifications

• Knowledge of Google Analytics and HubSpot’s Reporting functionality.
• Excitement for AI Search and AEO challenges; ability to explore new ideas and improve client outcomes.
• Experience with SEO platforms and tools such as SEMRush, Screaming Frog, and Search Atlas.
• Understanding of SEO best practices, website migration, and performance reporting.