SEO Specialist

Job Overview

Join a digital business and CRM consultancy to manage international client SEO campaigns and website optimization. Work with cross-functional teams to drive traffic and leads, optimize for search engines like Google, and leverage tools such as Google Analytics and HubSpot Reporting. Embrace AI Search advancements to enhance visibility in Answer Engines.

Responsibilities

• Develop understanding of client businesses, execute SEO campaigns, ensure deliverables are completed, and report results with insights.
• Attend or run client meetings, strategy workshops, and support preparation and delivery of outputs.
• Maintain understanding of Statements of Work and deliverables for clients.
• Provide actionable insights on SEO performance, conduct audits, produce reports, and identify optimization opportunities.
• Perform keyword research, review website content, and draft optimization recommendations for metadata, on-page elements, and layout.
• Identify strengths and weaknesses in SEO processes and implement improvements.
• Ensure campaigns are delivered on time and budget using tools like SEMRush, Screaming Frog, and Search Atlas.
• Support website migrations to HubSpot, including planning URL structures, redirects, QA testing, and go-live assistance.
• Collaborate with teams and deliver training.

Qualifications

• Experience in SEO and digital marketing, with knowledge of Google Analytics and HubSpot.
• Familiarity with SEO tools such as SEMRush, Screaming Frog, and Search Atlas.
• Excitement for AI Search and Answer Engine Optimization (AEO).
• Strong analytical skills for audits, keyword research, and performance reporting.
• Ability to work collaboratively across project management, web development, creative, and marketing teams.