Social Media Manager

Job Overview

This role involves delivering high-impact social media activity across client accounts, owning day-to-day strategy, content, paid campaigns, community engagement, and performance reporting. It requires working closely with the global team in a fast-paced environment, acting as the primary client contact to ensure alignment with employer brand, marketing, and recruitment priorities.

Responsibilities

• Deliver and manage end-to-end social media activity, including strategy development, campaign planning, content delivery, community engagement, paid campaigns, and reporting.
• Act as the day-to-day client lead, building partnerships through communication, updates, and strategic recommendations.
• Develop strategies and campaigns aligned with client objectives, employer brand, and audience insights.
• Deliver campaigns across multiple markets (US, EMEA, APAC), adapting content for regional nuances.
• Plan and oversee content calendars, ensuring alignment with objectives, audience behavior, and platform best practices.
• Collaborate with creative teams to develop high-quality content, including static assets, video, and employee storytelling.
• Set up, manage, and optimize paid campaigns on platforms like Meta, LinkedIn, and TikTok, managing budgets and meeting targets.
• Monitor campaign performance.

Qualifications

• Strong experience in organic and paid social media, with understanding of their integration.
• Solid grounding in content strategy, editorial planning, and multi-channel storytelling.
• Strategic thinking, data-driven decision making, and practical delivery skills.
• Ability to build trusted client relationships and contribute to growth and innovation.