Social Media Manager

Job Overview

This role involves creating high-performing social media content, with a focus on TikTok, to drive engagement, reach, and cultural relevance. It is a hands-on position responsible for end-to-end content creation, from ideation and execution to performance analysis, in a fast-paced, remote environment.

Responsibilities

• Own content creation across social platforms, with a focus on TikTok.
• Concept, shoot, edit, and publish content at a high velocity.
• Identify trends, formats, and hooks that drive performance.
• Rapidly test and iterate on content ideas based on performance data.
• Analyze content performance and double down on what works.
• Collaborate with sellers, creators, and internal teams to produce engaging content.
• Contribute to overall social strategy while staying deeply involved in execution.

Qualifications

• 2–5 years of experience managing social media for a brand, preferably in a startup or high-growth environment.
• Proven track record of creating content that drives engagement and growth.
• Deep understanding of internet culture, trends, and humor.
• Deeply obsessed with what makes content perform—hooks, pacing, retention, and why people keep watching.
• Highly proficient in short-form video creation (TikTok, Reels, Shorts).
• Strong editing skills and familiarity with tools like CapCut, Premiere, or similar.
• Comfortable both behind and in front of the camera, with a natural on-screen presence when needed.
• Operates with a high-output mindset, consistently creating and testing multiple pieces of content per week.
• Self-starter who thrives in a scrappy, fast-paced environment.