Strategic Lead Paid Search

Job Overview

Take on the strategic responsibility for the entire paid search area, developing future-proof search strategies, setting content standards, and ensuring testing, learning, and continuous development are integral to daily work. This role involves international, remote-first operations with significant strategic influence.

Responsibilities

• Strategic oversight for complex paid search setups and international client accounts
• Develop and advance cross-channel paid search and full-funnel strategies
• Steer and prioritize operational measures with a focus on impact, scalability, and sustainability
• Establish and evolve a consistent testing and learning culture in paid search, including hypotheses, regular tests, and systematic learnings
• Ensure new ideas, formats, and platform features are continuously evaluated, tested, and developed
• Provide strategic consulting on equal footing, including sparring with clients and internal stakeholders
• Professional responsibility for the entire SEA/paid search team: methods, standards, quality, and development
• Enablement, sparring, and professional development of team members in daily operations
• Conduct pitches, client presentations, and internal knowledge-sharing formats

Qualifications

• At least 5 years of experience in paid search / SEA / search advertising
• Strong strategic understanding of performance marketing, business goals, and digital contexts
• Experience with complex account structures, automation, and modern paid search setups
• Enthusiasm for developing hypotheses, testing, and systematically improving
• Experience in strategic consulting and direct client contact
• Structured, self-responsible working style, even in a remote environment
• Negotiation-level German skills (C2); good English skills advantageous