Team Lead Marketing

Job Overview

Take on a central role in marketing for digital health solutions aimed at women, closing care gaps through personalized digital care. Lead holistic marketing from strategy to execution, ensuring apps reach those in need, with a focus on scalable marketing of existing products and launching new apps in the German DiGA market. Identify growth levers, optimize performance, and build sustainable marketing with the team.

Responsibilities

• Handle external representation to patients, doctors, and the health sector.
• Oversee all marketing and representation in the management team, including prioritization, budget allocation, and goal achievement.
• Scale health apps in the German DiGA market to establish economic success and sustainability.
• Manage performance and economic viability, such as prescriptions, ROAS, channel efficiency, and data-driven steering.
• Identify and implement key growth levers across the user journey from awareness to usage.
• Build, coach, and develop the marketing team, creating clear responsibilities and high ownership.
• Delegate tasks clearly while ensuring quality and speed.
• Collaborate closely with product, data, and management teams to align marketing with product and user needs.

Qualifications

• Data-driven, curious mindset with a ‘builder’ mentality, eager to experiment, learn quickly, and derive better decisions from failures.
• Empathetic understanding of the target audience and mission, translating it into effective communication and marketing measures.
• Strong understanding of marketing contexts and analytical thinking in numbers and impacts (e.g., conversion rates, CAC, ROAS).
• High affinity for data, tools, and technology (e.g., tracking, attribution, analysis tools, possibly AI in marketing).
• Confident handling of numbers, analyses, and innovative tech (e.g., Excel, Google Sheets, Claude).
• Clear prioritization and decision-making even with incomplete information.
• High standards for results, speed, and quality.