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Regional Sales Manager
Airlite PlasticsJob Overview
This role involves driving sales growth for insulated concrete forms (ICFs) within an assigned geographic territory in the construction industry. Responsibilities include building relationships with dealers, distributors, and contractors, developing sales strategies, and providing technical product education and jobsite support to ensure product specification, distribution, and installation.
Responsibilities
- Own and execute a regional sales strategy aligned with company growth objectives.
- Build, manage, and grow relationships with dealers, distributors, contractors, and key influencers in the construction market.
- Expand market penetration by increasing product availability, dealer engagement, and contractor adoption.
- Identify and pursue opportunities in new builds and retrofit applications.
- Meet or exceed assigned sales targets through effective territory planning and relationship-driven selling.
- Identify and develop new business opportunities while strengthening existing accounts.
- Maintain awareness of competitive products, pricing, and market trends.
- Develop and maintain a regional sales forecast and contribute to annual business planning.
- Promote, demonstrate, and educate customers on products using samples, technical materials, and jobsite visits.
- Conduct product training sessions, lunch-and-learns, jobsite walkthroughs, and contractor education programs.
- Support project specification efforts by working with contractors and dealers early in the build or retrofit cycle.
- Assist in resolving customer issues, product questions, or claims in a timely and professional manner.
- Partner with marketing and business unit leadership to support development of sales tools, brochures, pricing documents, and promotional materials.
- Coordinate with supply chain and customer service teams to align delivery timelines with project schedules.
- Ensure accurate order processing and clear communication across internal teams.
- Maintain accurate records of customer interactions, sales activity, and expenses.
- Prepare reports related to sales activity, forecasts, and regional performance.
- Participate in required meetings, conferences, trade shows, and industry events.
- Maintain regular, proactive communication with key customer contacts at least quarterly.
Qualifications
- Experience in sales within the construction industry, particularly with building materials or related products.
- Strong relationship-building skills with dealers, distributors, and contractors.
- Knowledge of insulated concrete forms (ICFs) or similar construction products preferred.
- Ability to provide technical product education and jobsite support.
- Proficiency in sales strategy development, territory management, and meeting sales targets.
- Excellent communication and presentation skills for training and promotional activities.
- Capability to collaborate cross-functionally with marketing, supply chain, and customer service teams.
- Administrative skills for reporting, forecasting, and maintaining records.